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Stories |
| A Rental Service for Computers in Rural Tanzania |
I am based here in Dar es Salaam where I am working with FUNEA Softnet. My business supplies ICT for rural areas. I have decided to make a trial with InkMedia laptops. This is a computer which has been designed for use in Africa. It is small and portable but it is robust, has no moving parts and operates using Linux. |
| A Trade Agent’s Eye View |
My name is Bahati Tweve. I am from the Murumase MAC in Mafindi. My role in the MAC is as a market investigator. I search for information from different markets and link my clients who are small farmers to small businessmen through deals. |
Farmers’ Associations Need Help for Successful Marketing |
At the moment farmers don’t see the importance of associations so they don’t join and they are therefore open to the middlemen who are causing interruptions in the chain. The middleman connects the buyer and the farmer; the buyer is normally unable to find the farmer easily as some are in the interior areas. Therefore the buyer negotiates the price with the middlemen who go to the farmers and say that they want to buy all the oranges at a certain price. The farmers do not know the buyer so in the farmers’ minds the middleman is the buyer. |
New Thinking in Tanzania for Market Access |
It has taken time to start up MACs in Tanzania. With AMSDP we have had marketing groups in various areas in Tanzania. We thought we could convert these project groups into commercial companies but we have had problems with this. Most of our difficulties come from the lack of business skills and ‘commercial’ attitude of civil servants and NGO workers. |
| The Role of a Regional Transaction Security Manager |
My role involves establishing a network to link our smallholder farmers effectively to the markets. Part of this networking involves finding big buyers and processors who need assistance to source the products they need. Another task is to visit the main markets to find market enumerators; people who will provide us with the essential information that we need on market prices, supply and transport. |
| MUMAC, a new Market Access Company in Muheza |
Following our work together in the AMSDP project as a successful marketing group, we have started a market access company, MuMac, to serve Muheza. MuMac will efficiently source fruit (oranges and mangoes), spices, cashew-nuts and milk in Muheza District area for seeking buyers. It will ensure to find and deliver the produce of a defined amount and quality at the right time for a price agreed upon with producers. MuMac’s brokering services are subject to a commission of 5%. MuMac will inspect, load and, if required, transport the produce to the buyer as well as take care of payment to farmers out of the advance for the first load. |
| Moving from Public Project to Private Enterprise: The Murumase Story |
My name is Nuswe Nanzali. I am a crop officer in Mufindi district council and was a member of the AMSDP project group in Mufindi District. After the AMSDP phased out we needed to move on from public to private enterprise. We decided to form a company which is called Murumase (Mufindi Rural Marketing Service Company). The aim of the company is to provide market information brokering for the farmers and buyers. Our service will improve the quality of the farmers’ produce and improve their incomes. |
| Marketing of LabLab in Same, Tanzania |
Lablab farmers need a sustainable supply chain for their lablab as it is one of their main cash crops. Until recently the lablab supply chain was not harmonised as farmers sold individually and were exploited by middle men and traders. |
Marketing help for ginger
growers in Same District, Tanzania |
Ginger was introduced in Same District over ten years ago. Current yearly production is around six thousand tons. A third of its population is involved in ginger production. They also grow some cardamom, coffee and cinnamon. |
| Keekonyokie SARD livestock
field school in Olirein, Kenya |
The change in the lifestyle of the Maasai pastoralists has led to many challenges. In this area we no longer migrate and so our farming methods have to change from the traditional pastoralist way to a ranching approach. We opened our Livestock Field School in March 2007 and since then we have had 150 pastoralists visiting us for training. |
| Starting a warehouse receipt system for Kyere farmers, Uganda |
Soroti Sweet Potato Producers and Processors Association, SOSPPA, is a district-wide farmer organisation with an office in Kyere sub-county. For our new warehouse we will use a receipt system which will be the first in Soroti and is being piloted with direction from the District Commercial Officer. |
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The impact of marketing
support for Umwale paddy farmers in Arumeru, Tanzania
|
In Arumeru the AMSDP core group have been helping with market training for Umwale farmers’ group. Before the training the farmers were selling as individuals and getting low prices; now they sell as whole group. We have helped them to find a good market by: visiting markets in Dar Es Salaam; using mobiles to get market information; attending Agricultural shows to advertise their products and visits to other AMSDP groups to learn from their experience. |
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The need for effective
marketing: Teso tropical fruit growers' story
|
Between us we have 250,000 trees, giving about 120 kilos per tree per year. With the extra members in our group we could have as many as 500,000 trees producing 60,000 tons of oranges a year. 30 Ush per kilo is the farm gate price and the middlemen offer 20 Ush per kilo, but if we broker deals with big companies we can double the price; a potential gross income of 3,600million Tsh which is just over two million US dollars! |
| Gweri Dairy Association
up-scales its operation with a cooling unit |
Our association is up-scaling its marketing potential through the purchase of a cooling unit. There are twenty-eight households in the association producing 3,000 litres per day. The cows are mainly Zebu but there are also increasing numbers of Friesian cross-breeds. Dairy farming is still on a small scale with the average number of cows per household of five. Records are kept by the farmers of the daily milk output. We encourage zero- grazing and cross-breeding to improve the milk production. |
| Organising Same Beekeepers'
Association for better market access |
The Same Beekeepers’ Association “SABEA” in Same district in the Northern part of Tanzania, has been supported by VECO, ELCT, SNV, FaidaMali and their partners to make good progress in the production of good quality honey. In this area the acacia trees add a distinctive flavour to the honey. |
| Women's group
succeeds as micro processors in Same, Uganda |
We are processors of banana chips, potato chips, cassava biscuits and banana and beetroot wine. Our ingredients come for the local area and we supply the town of Same and up as far as Himo. |
| Allaken, an emerging market
services company |
In April 2007 I registered my own business and opened an office in Othaya for my marketing service called Allaken. In my market access service, I would like to solve some of the headaches that the farmers have. These are low prices, quality control (the number of rejections), and the uncertainty of production contracts |
| Bridging the Digital Divide |
Kilosa Rural Services and Electronic Communication (KIRSEC) is a rural ICT business which was launched late in 2004. The business is unique in the sense that it is operating in a rural area and is aiming at bridging farmers to the world so as to share different learning lessons concerning marketing information in particular. |
| Improving Smallholder Farmer Links to Markets |
Many of you remember your assessment workshops last year. FAO-Farmer Field Schools met in Kakamega and AMSDP-Firstmile met in Morogoro. Everyone observed that where small farmers had access to locally relevant market intelligence and brokering services, their links to markets significantly improved. The RKN workshop carried these observations further, developing an operational strategy for learning to improve market linkage. |
| Sustaining Services to FFS
in Tanzania |
The Network area includes the Bukoba, Missenye, and Muleba districts of the Kagera Region. In this area we have over 300 Farmer Field School groups producing banana, cassava, maize, horticultural products and livestock. We have over 6,000 farmers involved in the schools with three district networks and six divisions composed of ward networks. |
| The Market Linkage Role of
the FFS Network in Uganda |
In the FFS we are working towards becoming a business unit supporting better market links for our members. We are expanding our current work in market research and carrying out pre-season planning and enterprise selection for members. We will do more work in ensuring quality controls and negotiating with potential buyers as well as organising storage and transport for the products of our members. |
| Export Oriented Crop
Production in Mount Kenya Region |
Our main activity is the production and marketing of snow peas and French beans. Alliance building with farmers and farming groups is done through field visits, mobile phone communication/SMS and limited internet services. Here MOPA has a key brokering role. To market efficiently we are establishing and strengthening marketing parameters based on ICT and through Linking Local Learners. MOPA representatives have also attended training seminars on web-based marketing. |
| Today's Marketing Services
of the Kakamega FFS Network |
The Network has been helping farmers to work together to access markets. Providing market price information helps to “inoculate” farmers against bad price information from petty traders. The Network helps farmers to make offers to sell through KACE whilst developing other buyers. We are involved in DrumNet, a company which links buyers, sellers, stockists, and financial intermediaries. We are promoting the Orange Fleshed Sweet Potato as the first Network-sponsored cash crop. |
| Challenges to Improving the Quality
of Cattle Hides |
Thirty percent of the loss in leather quality occurs when cutting away the hide from the carcass. To overcome knife damage UNIDO developed a simple machine for pulling off the hide: the SFF machine. The machine is simple in design, manually operated and ideal in even the most rural situation. It is affordable and can be constructed in local workshops. |
| KENFAP supports KITEMU
marketing group of Nyeri District, Kenya |
There are exciting plans for the KENFAP office in Nyeri. The idea is to have an internet café in the KENFAP office for farmers to use. Lucy Mwangi. is giving training to farmers in the use of Word, Excel, PowerPoint and of the Internet for Email and to access useful websites. The Nyeri Branch intends to organise marketing groups for particular crops and to act as a broker to negotiate a price for a farmer group. |
| A
new Farmer Field School for the Maasai
|
About one hour to the south of Nairobi is an area where the Maasai herd their cattle. However their life style is changing. The area over which they can graze their cattle is decreasing and they are realising that to survive they must adapt. They are having to change from being pastoralists to becoming ranchers and with less land must think about storage of food and water for their cattle. |
| Working with Traidcraft to
develop local marketing services
|
In 2006 the Trade Fair Workshops in Kenya, Uganda and Tanzania led to demands by LLL members for help to improve marketing skills and to set up market service enterprises. Traidcraft, the UK's leading Fair Trade organisation has been asked to help with this training. |
| KENFAP Assistance: The KAHOLIFA
Youth Group Story
|
Grace Ngambi says that the first LLL training has had an effect in Nyeri; it has assisted the KENFAP office to start this youth group and to give them Internet training. KAHOLIFA youth group is registered with 100 members of which sixty are men and forty ladies aged 18-35 years. The group is rearing pigs and growing peppers and other vegetables. |
| The Karurumo Dairy Goat Farmers:
A Success Story |
Assisted by KENFAP, the Karurumu field school started in 2005 under the National Agriculture and Livestock Extension Programme. Now coming together has brought about registration of 15 men and 44 women with each member contributing 50/- Ksh a year. These contributions allow the group to provide each member with a goat. |
| Starting a New Enterprise:
The Mushroom Story in Hai
|
During the past three to four years there has been little rain in Hai. Despite this in Hai farmers have been able to increase their income by growing mushrooms. The farmers grow Oyster mushrooms inside their houses in bags either hung from the ceiling or on racks. Growing mushrooms has not reduced the production of other crops because anyone can grow them in an extra room at home. |
| Starting
a Rural Service Network: The Hai District Story |
After the Agricultural Marketing Systems Development Programme’s assessment workshop in Morogoro in March 2006, the Hai District Core Group decided to form an organisation owned by farmers to help with marketing - a rural service network. They formed a task force to develop the initial ideas; seven selected members worked for three months and came up with a draft of constitution. |
| Introducing a New Tomato
Variety: The Tanya Story in Hai |
A problem with tomato production is that tomatoes are a perishable crop. In Hai the variety Magobe is mainly grown. This variety has a short shelf life and is not demanded by domestic consumers and tomato sauce processors. For this variety farmers receive low prices in the local and distant markets in Dar es Salaam, Tanga and Mombasa in Kenya. |
Getting Organized for Exporting Vegetables: The Mumuka Horticulture Group Story |
MUMUKA is made up of farmers’ groups from various villages in the Nyahururu area of the Rift Valley in Kenya. Our interest in vegetable growing started when Government Agricultural officers came here and conducted some training. Then we started growing vegetables and formed ourselves into groups. Later we saw the need to form a larger group in order to market our produce because we wanted to enter into a contract with an export company and to do this we needed to have a big minimum production. |
| Supporting Farmers with their Marketing: KENFAP Nyeri Branch Story |
Grace Ngambi says that the first LLL training has had an effect in Nyeri; it has assisted the KENFAP office to start this youth group and to give them Internet training . Karurumo horticultural and livestock farmers’ youth group was started in 2005 under the National Agricultural and Livestock Extension programme. |
Plans for a Rural Service Company: The Story of Babati District, Tanzania |
After the Morogoro workshop in April 2006, the Babati Core Group decided that their priority is to start up a Rural Service Company (RSC) on commercial basis offering services for market information and brokering services. Babati want to be able to start the RSC and have it running and fully sustainable before AMSDP support is pulled out in 2009. |
Meeting the Marketing Challenge: Sweet potatoes in Kakamega Story |
To help us communicate with the farmers five mobile phones are operational in the area and we are expecting to have some bikes later in the year so that will allow the officers to meet the farmers more easily. The farmers have been growing sweet potatoes as a cash crop; we needed to pack and take these to market. |
| Higher Quality Brings Higher Prices the Nkasi Sardine Story |
AMSDP Nkasi District Core Group in Tanzania assisted fisherfolk improve the processing of their dried sardines and thus getting a better price and bigger market for their product. |
| Adding Value to Plantains the Banana Wine Story |
Our banana farmers’ association started in 2003. One of the extension workers had been to Tanzania to an area where they are making banana wine. When he came back he thought that it was worth starting a similar project in this area where we grow a lot of ‘Matoke’. There are 40 members in the association. We want to look at markets for our wine, not just local markets but external markets even beyond Kampala. |
| Organizing Beekeepers the Story of Connoisseur Honey Association |
We have an office and trading centre in Bushenyi, a permanent building which was a contribution from the aid development for farmers and cost us not less than 20 million shillings. The honey we produce is marketed as Bushenyi honey, produced by Connoisseurs’ Honey and each year at the annual general meeting we review the prices of all the products related to beekeeping that we sell. |
Organizing Small Holder Milk Production the BUDICU Union Story |
There are twenty-two fully paid up societies based in three counties: Igara, Ruhinda and Sherma. Through these societies the Union receives milk from about 3,000 farmers. Our objectives are to promote the mutual economic interest of our members in accordance with the cooperative principles by engaging in local marketing and processing, farm input supply to members, and farmers’ credit facilities. |
| Getting a Dairy Association Going the Story of Gweri Dairy Farmers' Association |
Gweri Dairy & Farmers Association in Soroti, Uganda markets its milk. In our association we normally pay what we call an annual fee where everyone contributes 25,000 Ush per year and from there we put that money in the bank and sit down as a committee and decide on a way forward. At times we use this money for drugs for our animals; if they are healthy they will produce more milk. We produce milk from local breeds and cross breeds. |
Marketing the Challenge of Fruit Growers in Soroti |
I am a farmer from Teso Tropical Fruit Growers in Soroti District. Our members started with the improvement of citrus and mango and we also have beekeeping as one of our enterprises. There are some seven hundred members in our citrus association. In the whole association we now have approximately 20,000 orange trees but our potential production is approximately 40,000 trees. |
| Private Sector Support to Honey Producers in Soroti District |
The advisory work of the TESO Private Sector Development Centre in Soroti, Uganda on keeping bees. The association is already registered and functioning well and producing honey. They are selling honey on the market within the locality of the Soroti distict and some parts of Mbale. But they do not have very many bee hives that can produce them the quantity that is needed for markets. The challenge is the finance needed to purchase the Langstroth beehive which is the improved beehive and the qualitative hive for commercial use. |
| From Farmer Field School to Association the Story of Abuket Sweet Potato Association |
Abuket Sweet Potato Association from Kyere in Soroti, Uganda processes and markets the sweet potatoes of its members. The association covers the five sub counties of Kyere, Kateta, Atiira, Katine and Arapai. It was founded by the Sweet Potato Farmer Field School (FFS) Graduate Groups. There are 6 Graduate FFS groups and 6 New Service Provider FFS Groups. Each of the 12 groups has 25 members and there are nearly three hundred members. |
| Women's Organization to Access Markets the Dakabela Rural Women's Development Association Story |
Our group exists to help women farmers, and mainly those who have lost their husbands in the Insurgency. They learn and work together to help each other to farm effectively. The group grows citrus fruit and keeps bees, poultry and pigs. We have 35 members, 31 women and 4 men. We cannot climb up the trees and cut so we need a few men which are interested and have a faithful heart to do work with us. |
| Agricultural Modernization the NAADS experience in Asuret Sub-County |
We are seeing farmers picking up cash enterprises, which is really an intervention against poverty. Cash enterprises like citrus have been really taken up by most of the farmer groups and also at household level. It is our hope that these farmers can move from having low income to selling their oranges and being able to have a higher income. |
| Unleashing our Potential: Avoiding the Coffee Crisis |
Gitundu-Gataro Organic Farmers Self-Help Group, a local farmers’ self help group used a multi-stakeholder learning process to avoid conflict and collapse in the coffee industry of Othaya Division, Nyeri District while their neighbouring divisions fell into violence and conflict. |
| Unleashing our Potential: Moving the Road |
Village learning teams used a multi-stakeholder learning process to mobilize their community and its leaders, and make new partnerships to undo their own mistake and move the road leading to their village to the right place. |
| Peaceful Co-Existence in Refugee Camps |
Learning approaches have been used by Development Support Services DSS in Uganda to promote peace among refugees and local communities in northern Uganda. |
| Empowering and Revitalizing Villages and Village Leadership |
Small community based organization - the Kisii Network for Ecological Agriculture and Development (KNEAD) used a multi-stakeholder collaborative learning process to empower and revitalize villagers and village leadership in Gusiiland, Kenya. |
| For Whom the Tree Grows: Sharing Water Resources |
Small organic farmers self help group used multi-stakeholder collaborative learning processes to resolve conflicts over the sharing of water resources by protecting forests and planting trees. |
| Linking Maasai Cattle Producers and Slum Consumers in Fair Trade |
Farmers got together with a meat processor and formed a livestock stakeholder self help association that links Massai cattle producers with meat processors, vendors and consumers to bring fair trade practice to all. |
| Maps and Dreams in Lushoto: From Vision to Reality |
Villagers in Maringo and Malindi use future vision mapping and local learning processes to take charge of their development planning and implement their own projects to develop their village |